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About Us

About Us

Welcome to Age Space, the one-stop online resource and guide for anyone with concerns about, or caring for an ageing parent or relative, neighbour or friend. Whether you’re facing an immediate crisis, or are just beginning to worry, Age Space is bursting with information, resources and guides that can help.

How it all started

My name is Annabel James and I started Age Space in 2016 as a result of my own experience when Mum had a stroke, from which she never fully recovered.  

However, it was the night she fell and somehow got wedged under the radiator that really got my attention. Not wishing to call an ambulance – of course – and too anxious to move, she stayed there with Dad ‘keeping her spirits up’ chatting until it was light and they could call for help.   

annabel james age space founder

Eventually it made them laugh. I found it less funny. Both in their 80s, Mum’s health declined, Dad became her full-time carer; the number of  ‘incidents’ increased.  From a distance, my brother and I became more involved in their every day. Appointments, medication, those difficult conversations.  Were we doing enough? Were we making the right decisions? Were we just interfering? I didn’t know the answers or where to find them.

Chatting to friends about Mum’s struggle to put her socks and shoes on seemed a betrayal and their increasing frailty was hardly cheery chit chat over a coffee. It turns out we were not alone with over 7 million people caring for elderly parents and relatives in the UK.  Like us, most are juggling work, their own families, caring from a distance and simply trying to do what’s best. 

I decided to do something to help and started, a one stop online resource for all of us trying to navigate through the uncharted waters of elderly care.  Age Space is full of guidance and signposting to the best available solutions and resources.  We are constantly updating the site, sharing new information, responding to enquiries and monitoring changes in elderly care.  It’s a long hard road for so many, but our mission is to share the load and make it as easy as possible. 

We have a network of regional online hubs around the UK, each signposting to the best local information and advice – so do have a look at them. 

Do please get in touch if you have ideas for the site – I’d love to hear from you.

Annabel (

Meet the Age Space team

Annabel James - Director

My 30+ year career spans the worlds of corporate social responsibility, charity fundraising and development. I’ve held senior roles as Director of Charities for Capital Radio Group (now Global Radio) and Head of Corporate fundraising at the NSPCC. I also spent a number of years advising companies on their strategy for community engagement and CSR.  

Annabel James Headshot

I live and breathe Age Space and my mission is for the site to become a household name, helping millions of families to take care of their elderly parents. 

I live in West London with my beautiful dog Iris and I am an enthusiastic but not very fast rower.

Helen Burgess - Director of Marketing and Content

My background is in Journalism, Marketing and PR and I’ve used these skills over the past 25 years to raise the profile and vital funds for organisations such as Comic Relief, The National Trust and Age UK. I have also been Editor for the online media platform Muddy Stilettos.

Helen Burgess Age Space

As the Director of Marketing & Content for Age Space my aim is to help families find the right information to make their elderly care journey as easy as possible. I love my job and take a huge amount of satisfaction from knowing that my work will make a difference to the lives of people who need it. 

I love food, exercising (one negates the other) and walking my three gorgeous dogs on the beach.

David Holyoak - Business Development Director

I have 30 years business experience as a director of SME companies, progressing from finance to general management then sales and business development. Turnarounds and start-ups have been my most satisfying experiences, including co-founding and formerly Commercial Director of 

David Holyoak Age Space

I joined Age Space in May 2020 where my focus is growth strategy, sales and looking after customers which means delivering return on investment. Age Space is especially interesting and meaningful to me as my mother suffers from dementia and we had to move her to a care home in April 2020.

Originally from Chester, but lived most of my life in London. I love skiing and travel and nowadays keeping fit (thanks Peleton!).

Chris Palmer - Head of Digital

For the past 13 years I’ve run my own web design company, helping hundreds of companies become successful online. From companies like Shell to the likes of the local builder. I’ve also ran my own companies including a jewellery manufacturing business and my own women’s fashion brand which gained over 400,000 followers. 

Chris Palmer Age Space

My role in Age Space is all things development, from design and planning through to search engine optimisation. I’ve been involved with Age Space since the start and have loved the journey so far.

When I’m not at my desk you’ll find me doing something fitness related, whether it’s in the gym or an outdoor hike. I love exploring new places!

Chris Perrett - Digital Consultant

While studying for my degree in 2004, I co-founded a student website (unfortunately it wasn’t Facebook!) and realised how this new online world made it possible to reach and help thousands of people whatever time of day. This led to a 5-year stint in London helping brands such as Disney, Jessops and Apple to reach more customers online, before I exited the corporate world and moved to Brighton. 

Chris Perrett Age Space

I now work with Age Space to make sure that everything published can be found by as many people as possible, as well as delivering new solutions to make the lives of our Age Space readers easier. 

Outside of work I love to travel and trying the latest foodie delights that Brighton has to offer.  

Ben Steel - Development Executive

I graduated university with a Biomedical Science degree and I’m especially interested in neuroscience and neurodegenerative diseases like stroke, dementia and Parkinson’s, all of which are unfortunately prevalent in our older population. I take great pride being involved with Age Space, helping families navigate the tricky world of elderly care, often for the first time.

Ben Steel Age Space

I started at Age Space in early 2020 and as a Development Executive my aim is to extend the reach of Age Space, providing people all over the country with up-to-date, useful, readable information and to connect with other businesses in this increasingly important sector. 

Away from my laptop I enjoy attempting new cooking challenges, singing and football. 

Jacob Hamilton - Development Executive

I graduated from Oxford University in 2019, where I studied Human Sciences with a particular focus on public health. After a brief stint working in music licensing, I joined Age Space as an intern, focused on researching and writing content for our local hubs. During this time I’m also proud to have been producing content to support people during the Covid-19 pandemic.

Jacob Hamilton Age Space

In September 2020 I started my current role as a Development Executive, working on content-writing, marketing, research and sales. It’s a really exciting role, and I enjoy being involved across all of Age Space’s activities as we look to support people on their elderly care journey. 

Outside of work, I can usually be found at gigs or watching or playing football.

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