Dementia Friendly Norwich

Dementia Friendly Norwich

If you’re living with dementia or caring for someone who has dementia, you might feel your world has suddenly become much smaller.  

Normal things you loved to do together such as shopping, going to the theatre or eating out, might suddenly become too overwhelming.

Age Space is very proud to sit on the steering group of the Norwich Dementia Action Alliance (DAA). A voluntary group made up of local organisations, led by Age UK Norwich who aim to make Norwich a dementia friendly city.  

We want people living with dementia to have equality when visiting the city and using its services. We are encouraging local organisations and businesses to pledge their support and implement changes which will improve the lives of people living with dementia, their families and carers.


 Susan Ringwood, Chief Executive of Age UK Norwich and Chair of the DAA, said “every organisation in the city can play their part in helping the city achieve dementia-friendly status. There isn’t a family in the city that hasn’t been touched by dementia. It’s about businesses and their staff doing things to make the city a welcoming place for people with dementia.” 

Norwich is one of the fastest growing DAA’s in the country with over 60 organisations and businesses signed up. All have pledged to train staff to become dementia friends and make changes to work and public environments which will help improve the lives of people living with dementia and their carers.  


Did you know ……

  • The Theatre Royal, Cinema City and The Playhouse offer dementia friendly screenings.
  • Riverside Leisure and the UEA Sportspark run dementia friendly sporting activities.
  • Jarrolds, John Lewis, The Farmyard, The Assembly House, The Forum and the Castle Mall have all trained staff to become dementia friends and looking at how they can improve their environments to make them more friendly.

The Museum Service, The Cathedral, Greater Anglia and Norwich Airport are just a few more who are working with us to make Norwich a dementia friendly city.  Click HERE to see a full list of members and hopefully help alleviate any worries and even plan your visit by dementia friendly places.

Special Assistance Service

Norwich City Airport sit on the steering group and have been busy looking at how they can improve the passenger experience, here’s a short film we made showing Claude and her husband Geoff being walked through the special assistance service the airport offer.  


You can call the airport on 01603 420 672 and book the service in advance. A dementia trained member of staff will meet you in the carpark, help with check in, fast track you through security and get you safely on the plane. As a result of the positive experience Claude and Geoff booked their flights to Tenerife from Norwich rather than Stansted this year. 

Norwich Airport security manager – Jamie Price said 

“The dementia training as now been written into the staff induction policy and our aim is for all customer facing staff, to be able to recognise signs of dementia and therefore be able to treat older people with the respect and discretion they deserve.”

Click HERE for more information on dementia services in Norfolk, including a table of dementia cafes and support groups across the county.

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