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Making Norwich Dementia friendly

At the beginning of the year Age Space made a pledge in support a Dementia Friendly Norwich. We look at the ever growing list of members and some of the pledges that have made so far

Norwich’s community needs to change to make the city a more safe and welcoming area for people with dementia and their families. That’s the message behind Dementia Friendly Norwich, a campaign to make Norwich a Dementia Friendly City by 2018.  Run by the Norwich City Dementia Action Alliance, the vision is for people living with dementia have equality when visiting the city or using its services – and that Norwich City is formally recognised as ‘Working to become Dementia Friendly’.

Who’s involved so far

The Campaign launched at the start of the year. Dan Skipper, Chief Operating Officer at founding member Age UK Norwich, says: ‘Since formally launching in January 2017, our membership has increased to 30 organisations, with new joiners including Cinema City Norwich, Clapham & Collinge Solicitors, East of England Ambulance Service NHS Trust, Greater Anglia, Norfolk & Norwich University Hospital NHS Foundation Trust, Norfolk Constabulary – Norwich, Norwich City Council, Norwich Playhouse and Nuffield Health.’ He adds: ‘Across our members, over 100 pledges have been made to either increase understanding of dementia or to make local products and services more inclusive for people living with dementia, their carers and family.  A number of pledges are already in action.’

Positive changes already

Here are some of the pledges made by the newest members:

  • Cinema City Norwich is holding monthly Dementia-Friendly screenings to create an event for people with dementia and the family/carers to come and enjoy classic films in a friendly environment. Tickets are £4 and free for carers.
  • Clapham & Collinge: the solicitors’ firm held a seminar on the legal consequences of dementia and dementia training workshop with Age UK Norfolk in Sheringham recently – and they are planning to run another later on this year.
  • East of England Ambulance Service is pledging to deliver person-centred care that supports the patient living with dementia.
  • Greater Anglia: the goal is to provide a train service that is accessible to all customers and work to make as many stations accessible as practically possible (particularly to people with a hidden disability, such as dementia).
  • Norfolk & Norwich University Hospitals is pledging to engage with carers to complete ‘This is Me booklets’ which assist person-centred care for patients who are living with dementia.
  • Norfolk Constabulary:  As well as the police in Norwich aiming to register a Herbert Protocol (in cases when someone with dementia who lives in their own home is at risk from wandering or has been missing and later found), they have included dementia friendly design as part of their renovation work of Bethel Street station.
  • Norwich City Council are rising to the challenge of ensuring there’s an understanding of dementia in all front line staff.
  • Norwich Playhouse is currently undertaking a two year project in conjunction with Vamos Theatre which includes bringing an interactive theatre piece into a care home.
  • Nuffield Health Norwich aims to provide a place those with dementia and/or their carers, to come in and socialise.

Dan adds: ‘Members have also trained their staff/volunteers, creating over 500 dementia friends, as part of our objective to have 7000 in the city by 2020.’

Become a Dementia Friend

Individuals can also become a Dementia Friend and learn the small ways they can help someone with dementia. Training is free, and hosted regularly at different locations in the city, lasting approximately one and half hours. Visit for more information. All in all, the following organisations have signed up (and there are another seven in the pipeline): * Age Space * Age UK Norwich * Archant * Cinema City Norwich * Clapham & Collinge Solicitors * Cotman Housing Association * East of England Ambulance Service NHS Trust * East of England Coop * Greater Anglia * Home Instead Senior Care * Jarrold * John Lewis Norwich * Music Mirrors * Norfolk & Norwich Festival Trust * Norfolk and Norwich University Hospitals NHS Foundation Trust * Norfolk Constabulary, Norwich * Norfolk Museums Service * NorseCare * Norwich Airport * Norwich Cathedral * Norwich City Council * Norwich Older People’s Forum * Norwich Playhouse * Norwich Theatre Royal * Nuffield Health * OPEN Youth Trust * Places for People – Riverside Leisure Centre * The Millennium Library * You can follow Dementia Friendly Norwich on Facebook

  • If you want to find out more, or are interested in becoming a member, contact Dan Skipper at Age UK Norwich: email [email protected] or call 01603 496333