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About The Campaign

26th October 2018

Currently, seven million UK adults provide unpaid support for elderly parents and relatives. However, very few of them identify as being a carer. If this is you, you might be missing out on valuable support and guidance – and struggling as a consequence.

Age Space’s winter campaign is here to reach out to you and give you the help you need. The ‘Taking Care Of Care’ campaign will raise awareness of the issues you face and provide you with the information you need to tackle them. The winter period can be stressful enough as it is, so Age Space wants to make it easier for you!

More and more people are finding themselves having to juggle caring for both their own children and their older parents. Approximately 2.4 million people are part of this “sandwich generation”. That’s a lot of people who need help.

Age Space has discovered that:

  • 54% of Britons aged over 45 are giving practical, financial, health or personal care to ageing parents.
  • 81% of this group are worried about their ageing parents.
  • 46% of people have not sought any support in the past year.

Age Space wants to change this!

elderly care services

Taking Care of Care

The ‘Taking Care of Care’ campaign will run throughout the winter and Christmas period. And of course, we’ll be marking Carers Rights Day on 30th November. We have fascinating articles with local information, tips from experts, confessional blogs and even a podcast! All of which should make caring for your older parent less of a strain.

The objectives of ‘Taking Care of Care’ are to:

  • Reach out to those who are caring for their older relatives but don’t think of themselves as ‘carers’.
  • Give them the support, guidance and information they are missing out on.
  • Raise awareness of the isolation and negative health aspects to being a carer, especially at Christmas.
  • Start the conversation about employment and caring roles.
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